Aflevering "You Are Serving People. You Have Paying Customers. So People Value What You Bring To The Table." | Livia Hirsch On Women Disrupting Tech

As a startup and scale-up, you need to be able to stand out from the crowd. After all, this enables you to attract and retain the customers you need to grow your business and your impact. But how do you do this if you have limited time and resources? To answer this question, I spoke to Livia Hirsch. She helps B2B SaaS scale-ups grow their visibility from local to global names via blog writing. She started out as an intern at Dept, where she grew into a content marketer before starting her own content marketing business as a freelancer. In this episode of Women Disrupting Tech In this episode of Women Disrupting Tech, Livia talks about her own journey in the world of startups and scale-ups. The episode contains a wealth of really practical advice on how to start out with content marketing even if you don’t have a lot of time or money available. We also discuss how to use social media in your marketing, how you can find your brand voice, and how to overcome imposter syndrome. In addition, Livia talks about how her mentor helped her flourish as an intern and later as a content marketer. And she also explains how the doom and gloom messaging is counterproductive in the debates on climate and diversity. Why you should listen Besides her personal story on finding her passion, I really like how Livia goes beyond the basics to explain what makes a good content strategy and what KPIs to link to when starting. And she really goes out of her way to share the knowledge that she has built with you. Connect with Livia Hirsch You can connect with Livia via LinkedIn. And you can find more information about Livia's workshop via her LinkedIn post about it.