Aflevering #28 Rand Fishkin - How Zero-Click Content Is Changing B2b Marketing [English]

In this episode of the Inbound4Cast Rand Fishkin from Sparktoro talks about how zero-click content is changing SEO, social media marketing and content marketing. - What is zero-click content? - On what platforms do you see zero-click content? - What is the reason for this trend? - Should we go all in with zero click content on social media? - Is SEO still important in 2023? - Does zero-click content in Google have branding value? - What does zero-click content mean for the future of websites? - What are KPIs for zero-click content? - What is the approach from Sparktoro with zero-click content? - What does a zero-click approach look like? More episodes https://inbound4cast.com #zeroclickcontent #seo #b2bmarketing