Wekelijkse Nederlandstalige podcast over Conversie en Customer Experience Optimisation waarin psycholoog Guido X Jansen elke week met een andere gast praat over hun werk in CRO en de laatste ontwikkelingen in ons vakgebied zodat jij weer op de hoogte bent en nieuwe inspiratie hebt voor je eigen optimalisaties!
We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behavior ...
We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-important ...
We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platform ...
Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain ...
Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon. ...
We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey. ...
Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked a ...
We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows. ...
In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiate ...
Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development ...
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