Wekelijkse Nederlandstalige podcast over Conversie en Customer Experience Optimisation waarin psycholoog Guido X Jansen elke week met een andere gast praat over hun werk in CRO en de laatste ontwikkelingen in ons vakgebied zodat jij weer op de hoogte bent en nieuwe inspiratie hebt voor je eigen optimalisaties!
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment. ...
Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work? ...
Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers. ...
We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses. ...
From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better. ...
We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding. ...
Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live. ...
We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label. ...
We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing ...
Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters ...
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