Aflevering How A Female Founder Builds A Tech Startup During War In Ukraine With Oryna Starkina | Ep. 142

Starting a tech company is hard. Starting one during a war requires a different kind of resilience. In this episode of Women Disrupting Tech, I talk with Oryna Starkina, founder and CEO of Starksoft, a mobile development company she built during the pandemic and has kept running through the war in Ukraine. We explore how distributed teams create operational resilience, why the pandemic was actually a "golden window" for tech startups, and how Oryna turned her natural anxiety into a risk management advantage. This episode is for female founders, women in tech, and entrepreneurs building companies in uncertain times who want to understand how resilience is both a business architecture and a personal practice. What you'll learn in this episode: * Why 2020 was an opportunity window for tech, not just a crisis • How a distributed team structure keeps a company running during power outages and war • Why working with SMEs provided more stability than enterprise clients during crisis • How naturally anxious founders can leverage overthinking as scenario planning • Why physical routines break the "thinking loop" and create space for better decisions • What's shifting for women in tech leadership roles in Ukraine — and why it's likely permanent Chapters: 02:05 Navigating Crisis: The Birth of Starksoft 04:49 Building a Resilient Business Model 07:56 Client Relationships and Support During Turbulence 10:29 Overcoming Personal Challenges: Anxiety and Imposter Syndrome 13:26 Networking and Attracting Clients 16:16 The Role of Routine in Managing Anxiety 18:58 Mindfulness and Focus Through Physical Activity 22:01 Leveraging Overthinking for Business Success 24:52 Coping with Uncertainty in a War Zone 30:49 Impact of War on Workforce Dynamics 35:09 Women in Tech: Rising Opportunities 39:52 Long-Term Changes in Female Entrepreneurship 41:55 Lessons from Uncertainty: Insights for Founders 44:16 Preparing for the Unknown: Practical Strategies 48:43 Empowering Women Entrepreneurs: Realizations and Growth More about the episode Check the show notes for magic moments, practical takeaways and insights. More about Oryna Starkina and Starksoft Connect with Oryna Starkina on LinkedIn: https://www.linkedin.com/in/arastark/ Learn more about Starksoft: https://www.starksoft.online/ ?? Listen to Women Disrupting Tech on Spotify, Apple Podcasts, or YouTube. ?? Subscribe for more conversations with women building the future of tech.