Aflevering Unlocking Retail Doors: The Magic Impact Of Industry Expertise Innovative Brands' Distribution| Nancy Shenouda On Women Disrupting Tech.

Building an innovative consumer electronics product with your startup requires quite a bit of magic. But getting it in front of the right distributors and retailers is an art in and of itself. Until now, this was primarily an offline affair that required significant investments in trade shows, with the right contacts at the right companies and some cold calling. Not to mention persistence. As times are changing, it’s also time for the trade show industry to be disrupted. So, in this episode of Women Disrupting Tech, CEO and co-founder Nancy Shenouda takes us into the world of Tradesnest.com. Tradesnest Magic Mix Tradesnest uses a potent potion of Nancy’s knowledge and experience working at global retail companies, combined with data to match small consumer electronic brands with distributors on a global scale. And they recently added some artificial intelligence to their already enchanting tech mix to help brands predict faster which markets and distribution partners would be the best fit for their innovation. On this episode of Women Disrupting Tech In this podcast episode, Nancy explains - Why she had to start building a global business right away. - How she has actually built two businesses in one. - That you don’t need to have a tech background to build a tech platform if you have deep industry knowledge. But this episode is not just about Tradesnest. Nancy has an opinion on the funding of female founders, too. She argues that there are enough excellent female founders to choose from and that there is no excuse to be at the 2%. Inspiration for women in the corporate world And, toward the end of the podcast, Nancy takes the opportunity to encourage other women from the corporate world not to be discouraged by the funding statistics and to build a tech startup. Nancy explains that even if they have no technical background, they can build a team with the capacities they need to go after their dreams. More about Nancy Shenouda and Tradesnest.com If you work for a brand with an innovative product that already has some traction, you can sign up for free at the website of Tradesnest.com. And if you're not there yet or just interested in the journey, you can follow them on Instagram and LinkedIn. To learn more about Nancy, please connect with her on LinkedIn.