Aflevering The Business Of Selling Million-Dollar Art | Kasa Connect Ep:37 , Eirini M

In this episode of Kasa Connect Mumbai Edition, we sit down with Eirini M, founder of MeSo Ventures and Frieze Connect Global Ambassador, to explore the hidden world of luxury art, global collectors, and the future of galleries. Eirini shares how MeSo Ventures evolved from an art fund into a nomadic art advisory and gallery operating across Mumbai, Delhi, Dubai, London, and New York — without a permanent physical space. We discuss how artwork is actually priced, the psychology behind buying expensive art, unethical practices within the industry, and why traditional gallery models are becoming outdated. Eirini also opens up about burnout, building trust with high-net-worth clients, supporting emerging artists, and bringing Indian art to a global audience. If you’re interested in art, luxury brands, entrepreneurship, storytelling, or the business behind creativity, this episode gives a rare behind-the-scenes look into a world most people never get access to. (00:00) Intro (00:17) Introducing Eirini M & MeSo Ventures (01:06) From Art Fund to Nomadic Gallery (02:00) Mumbai vs Delhi’s Art Scene (02:46) Breaking Into The Indian Art Market (04:05) Why Traditional Galleries Are Dying (05:30) Creating Unique Luxury Art Events (06:13) Partnering With Luxury Brands Like Bulgari (08:09) How Art Is Actually Priced (09:07) How Money Is Made In The Art World (09:39) Unethical Practices In The Art Market (11:01) How Eirini Selects Artists (11:51) “Art Flippers” & Market Manipulation (13:17) Eirini’s Journey Into Art (14:43) The Psychology Of Buying Art (15:55) Undervalued Artists Right Now (17:22) Building Trust With Clients (18:35) Burnout & Overcommitting (19:34) Memorable Client Stories (20:10) Gifting Art For Weddings (22:06) Learning From Business Failures (24:10) Dubai vs Mumbai Art Markets (25:30) India’s Reputation In The Global Art World (26:58) Bringing Indian Art To Global Audiences (29:13) Can The Business Scale? (30:00) Final Thoughts & Closing Questions