Aflevering #12 | Julie Hemels-Hoff | "Breaking Barriers, Embracing You"

?Journeys of Empowerment? – Episode 12 What happens when you challenge the status quo in business, identity, and impact? Julie Hemels-Hoff, CEO & co-founder of Blueyse Agency, didn’t just build a marketing agency; she transformed it. Merging her inclusive marketing firm with her father’s traditional advertising agency, she faced resistance, lost clients, and still stood firm in her mission: to create marketing that truly represents everyone. Her journey isn’t just about business...it’s deeply personal. As a queer woman, Julie knows firsthand the power of representation. From navigating self-acceptance to fighting against discrimination in corporate spaces, she channels these experiences into her work, ensuring brands communicate with inclusivity and integrity. In this episode, we dive deep into: - Rebuilding with Purpose: centering equity & inclusion in marketing; - Navigating Resistance: the challenges of reshaping an industry; - Pull the Card Initiative: a campaign tackling discrimination head-on; - Queerness & Visibility: why embracing identity fuels confidence & change; - Scaling with Impact: why hiring a mission-aligned COO is key to growth; Key Takeaways: - True impact often comes with risk, but alignment with your mission is worth it; - Self-reflection & vulnerability are essential tools for personal & professional growth; - Businesses can (and should) drive social change through intentional & empowering choices; - Representation matters, both in business & in life! Reach out to Julie via: - LinkedIn: https://www.linkedin.com/in/julie-hemels-hoff/  - Website Blueyse: https://blueyse.agency  - Pull the Card: https://blueyse.agency/pullthecard/  - Company Linkedin: https://www.linkedin.com/company/blueyse-inclusive-marketing-agency/  Struggling to create lasting behavior change? Discover how Positive Reinforcement can help you inspire and motivate with real impact! - Check out our sponsor: https://neotopia.nl      Travel can be a force for change. Support Virginia’s mission to empower the overlooked through GINI! Join the journey and be part of the movement here:  - https://www.indiegogo.com/projects/gini-travel-can-be-a-force-for-change#/ Your support helps amplify voices that matter! Leave a review and share this conversation with someone who needs to hear it! ????