Aflevering #016 Innocent Drinks: Business As A Force For Good

It all started in 1999 at a music festival. Univerisity friends Rich, Adam and Jon sold smoothies from a small stall with a big sign that said: “Should we give up our jobs to make these smoothies?” Customers could cast their vote by throwing their empty cup in a "yes" or "no" bin. It resulted in the founding of Innocent Drinks. Now some 20 years later, Innocent is the leading Smoothy brand in Europe. And according to my 17 year old daughter, the Super Smoothy Invigorate is heavenly. So if I realy need to spoil her, that's what I should buy at the Supermarket. The brandname Innocent implies that not only the product is healthy, it also implies that the supply chain, manufacturing, packaging. The whole way of doing business will be in fact just that: Innocent. Here to talk about how to fullfil that brand promise are: Katie Legget - Sustainability Officer/ Cheerleader) and Benjamin van der Kloet - Marketing Manager Benelux. Both, of course, working at Innocent Drinks. More episodes of Impact can be found at Impact.Radio and via your favourite podcast platform. Search for Impact Podcast and my name: Glenn van der Burg.