Aflevering Van Lastige Start In 2017 Naar 1 Miljoen Omzet – Doug Mcisaac

Vandaag het gesprek met Doug McIsaac. Doug is the founder of several online and offline companies over the last 25 years, including building RMTG, Inc from a 3 person company into a 30 person company. Doug helps coaches and consultants grow their businesses to six and seven figures. Growing a business takes a small set of very simple principles, that, when applied strategically and in the correct order, create a business sales funnel that brings in customers on autopilot. Enjoy the insights with Doug! Let’s get started… Episode 141 Show Notes Je hier met Doug verbinden: Twitter: @dougmcisaacLinkedinFacebookmcisaacventures.comservices.socialmontana.comBlog Het verhaal http://dougmcisaac.com/1078/my-duh-moment-its-amazing-when-you-get-out-of-your-own-way/ Transcriptie Erno: Welcome Doug. You stood out to me on LinkedIn because of a story you wrote. The story was about your business over the past time. How you developed and implemented a lead generation strategey, which added a lot of customers. That is why I asked you. What was this strategy? Doug: I provide a variety of service around lead generation for consultants and software companies. I've been in marketing for 30 years. Digital marketing become more popular during this time. I love  the oppurtunities available. I built an agency and sold it to another company, after that, I was trying to decide what to do with my life. Erno: Do you still use direct mail? You talked about that in the story. Doug: Occasionally. I used it for a local print shop which yieled a 39% respond rate and we won a award for our campaign. We spent about 14.000 and generated at least 300.000. Erno: There are not many campaigns that do the same. Doug: No not at all, I ususally don't even use it myself. Adverstising only is starting to catch up, cost wise. You need to get better in things besides ads, but also get better in the ad space. I use ads but my core is LinkedIn. Erno: 3 years ago, you sold the company. Why did you get out? It was a good running company. Doug: I was doing everything, after transitioning into another agency, we took on clients that just were not the right fit. There were clients who did not want to implement everything and second guessed our plans. They would re-write campaings. It did not work. I was ready to move on. I was working on starting a software company, which went sideways. I dove back into lead generation using LinkedIn for clients. Erno: How do you use LinkedIn? Doug: There are several campaings. The core are LinkedIn messaging campaings and cold e-mail campaings. LinkedIn messaging campaings first identifies the customer. Then we will target that person by rewriting the profile. Most profiles are written as a resume. We don't want that, we want a salespages. People need to understand why you are better and how they can work with you. For example, I generate leads for B2B consultants and software companies using LinkedIn. We added cold e-mail 2 months ago. Get the profile done, then it is about building your network. I have been testing some stuff out here. Erno: What are you testing out? Are you doing updates? Doug: It is updates. I built an outline with some marketeers. Post generally follow  this outline. They tested thousends of posts and find out what makes a post go viral. Pulse is LinkedIn's publicing platform. It differs from an update by being meant for educating. It is meant for sharing information and is used in ranking for SEO. The updates are designed for connecting with your audience. Half the traffic is on your phone. That is why these updates are getting a lot more traffic. These updates need to be readable. LinkeIn has prioritized a long form update for most engagement. The second is a long form text, followed by text with image. 4th is video, which might go into third. After that comes the publicing platform followed by links and 3rd party video, linke Youtube.