Wekelijkse Nederlandstalige podcast over Conversie en Customer Experience Optimisation waarin psycholoog Guido X Jansen elke week met een andere gast praat over hun werk in CRO en de laatste ontwikkelingen in ons vakgebied zodat jij weer op de hoogte bent en nieuwe inspiratie hebt voor je eigen optimalisaties!
Summary In this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interaction ...
CRO.CAFE Podcast revival? ?? In a mini-series preparing for the Experimentation Elite Space Academy event (May 6/7 in London, see https://experimentationelite.com/). I'm interviewing some of the speakers at the event, starting with Iqba ...
Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of t ...
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... ...
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. ...
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers ...
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should... ...
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs. ...
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents. ...
Eliza and I have a casual talk about how she got into CRO, how she is bleding that with other disciplines and how she works towards understanding site visitors. ...
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