Aflevering S1e21 Inclusiviteit Nieuwe Exclusiviteit, Purpose Is Dead, Tommy Hilfiger Handicap, Coole Crocs

In deze aflevering van Bakkie Media hebben we het over Inclusieve merken versus exclusieve merken, hoe zit het precies? Is het einde van purpose marketing nabij? En verder: Coca Cola campagne voor de wereldvrede in 1971, Tommy Hilfiger start campagne met gehandicapten, worden Crocs eindelijk cool?, Victoria's Secret stapt van haar merk geloof en wat is Woke Washing precies?Bakkie Media is uiteraard ook te vinden op social media:Twitter: @bakkiemediaInstagram: @bakkiemediapodcastFacebook: facebook.com/bakkiemediaOf kijk op onze website: www.bakkiemedia.nlShownotes: Greenwashing en Woke washinghttps://www.sprout.nl/artikel/impact/we-hadden-al-greenwashing-nu-er-jawel-woke-washinghttps://www.marketingdive.com/news/the-year-of-woke-washing-how-tone-deaf-activism-risks-eroding-brands/557606/Brand purpose marketing is overhttps://thewisemarketer.com/brand-loyalty/the-era-of-brand-purpose-is-officially-over/ Dove Real Beauty:Woke & Inclusivity voor Goldman Sachshttps://www.greenqueen.com.hk/goldman-sachs-we-wont-take-companies-public-without-at-least-1-woman-on-the-board/https://andrewholm.com/how-do-you-define-inclusivity-and-exclusivity-2/Tommi Hilfiger: https://www.dazeddigital.com/fashion/article/41868/1/tommy-hilfiger-independence-campaign-disability-fashion-adaptive-collectionVictoria’s secret: https://www.forbes.com/sites/walterloeb/2019/04/19/victorias-secret-a-sexy-positioning-is-no-longer-sexy/#4977622411e1Crocs:Come as you are campaign : https://footwearnews.com/2020/business/marketing/crocs-2020-marketing-campaign-wedge-heels-1202903796/Zalando: Free to be campaign : https://www.vogue.nl/fashion/fashion-nieuws/a29315790/zalando-najaarscampagne-free-to-be/Privacy Policy and California Privacy Notice.