Aflevering Eng #3: Quince And Zoe Karssen From Gaia Gaia

Today we’re joined by Quince and Zoe Karssen from Gaia Gaia. Limited-run collections and superior fabrics, Gaia Gaia is a laidback luxury fashion brand. Founded in 2020 by Quince and Zoe, the brand brings a conscious approach to the future of luxury casual wear, limiting overproduction and taking the fight to fast fashion. Today Paul & Martijn speak to the founders to learn more about the brand’s e-commerce strategy. They discuss their previous successes with the Zoe Karssen brand, adapting to the new e-commerce landscape, data-driven e-commerce and their offline vs online presence. All that and more in today’s episode of What’s E-coming?